Sieropositivo, an Italian HIV awareness nonprofit, is dedicating its new campaign to women and setting up shop where the fairer sex is bound to go sooner or later: the ladies’ room. Women paying a visit to the restrooms of trendy clubs and restaurants Rome and Milan will find their lavatories stocked with toilet paper asking the following question: “When you use a public restroom do you fear diseases? What about when you have sex?”
To augment the somewhat abstract, brow-wrinkling nature of the two questions, each square comes printed with a QR code that wipers can scan — preferably before doing the deed — and be taken to this #ToiletThink site for further information.
via (Touch Me!)