twinkies deal nears and i can now repack my bag for the end of the world


I’m only mostly cynical but it seems like this whole thing could have been worked out without garnering such public sympathy for an item that still exists without the company that branded them.  Zingers anyone?

Private equity firms Apollo Global Management LLC and C. Dean Metropoulos & Co are near a deal to buy snack cake brands including Hostess Twinkies and Donettes, two sources familiar with the matter said on Tuesday.

A deal for roughly $400 million, part of Hostess Brands Inc’s bankruptcy process, could be announced as soon as Tuesday, said one of the sources, who declined to be identified as the discussions are not public.

via (Touch Me!)


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